Our approach to event planning is all-inclusive. Whether it’s hosting media events, Congressional policy briefings, an all-day policy conference or a lunch event with opinion leaders, SGS works to build all components of a successful event including securing nationally known speakers, negotiating with venue staff, creating the right lists of invitees, and promoting the event.
By strategically planning and aggressively promoting your event to targeted audiences, SGS ensures that the event achieves the objective of the client and is covered by the media in order to garner the maximum attention for the issue at hand.
Our first-class event planners incorporate experience and established relationships to design, manage, and market the event to reach the audience and achieve the goals of our clients all with close client collaboration and approval. We develop the program layout including topics and speakers based on the theme and overall message of the event. We secure desirable speakers from a wide range of professions (government, policy, science, medicine, religion, politics, non-profit).
SGS’s holistic approach to event management includes; securing the venue, negotiations with contractors, site logistics, including venue set up, audio visual technical support, catering, security needs, travel arrangements and overall communications with speakers and participants. We also establish and monitor the process for paid event registration, so that you don’t have to.
SGS’s team has studied the most effective marketing tactics to boost your event’s visibility and relevance to drive event registration. We do this by creating email and social media marketing campaigns, PSAs for radio and television, print and online ads, and collateral materials such as event posters and advertisements for public posting.
SGS creates a tailored digital and traditional media package to drive media coverage and increase participation in your event or initiative. Our media package includes website design, social media account creation and management, press releases, and pitching to tailor-made media lists.We take the time to research and contact national and local journalists and outlets relevant to your project with a focus on strategically defined geographical areas. We ensure that your websites and social media are up to date giving you the tools you need for future events.
SGS will be present onsite managing your event to ensure a smooth run of show. We oversee all program details, timing and day-of logistics. Our team provides emcee services, stage and speaker supervision, a media liaison, designs of event materials, registration staff and security team coordination.
It is critical to communicate with your event’s constituency the successful outcomes of your event. We provide emails to your participants and update your website and social media accounts with news of your event, including photos and videos which also sets the stage for your future events.
