Strategic Communications

Helping your message have maximum impact

We will advance your agenda through an integrated strategy that includes key message development,
digital, social and traditional media. Whether it is a stand-alone public affairs campaign, or integrated
with an effort to influence lawmakers, SGS’s customized robust public affairs strategies deliver success.
We amplify your message by offering you the following services: communications strategy and
implementation, message development, crisis communications, social media, coalition and partnership
building, grassroots mobilization, op-ed writing and placement, media interviews, spokesperson role,
event planning and execution.

SGS designs and implements tailored communications strategies that reflect the goals of the client.
Through careful research and interpersonal relationships, we determine the intended audience and craft
the best ways to deliver your message, including through traditional, digital and social media. We
execute this strategy simultaneously for maximum impact.

Message Development

A clear and powerful message will resonate with audiences and withstand cultural and political changes. We study your mission and offer field research and polling data. In close partnership with you, our skilled team will help you craft persuasive, effective and enduring messages.

Social and Digital Media

Your public relations strategy is not complete without an online social media presence. SGS will help you to get your issue covered through a digital strategy that can include a targeted social media campaign
including avenues such as Twitter, Facebook, Instagram and more. Our strategies primarily focus on raising awareness of our client’s message and gaining a wider following by opinion leaders, reporters, producers and the general public to effectively communicate your message.

Crisis Communications

Bad news travels at the speed of light. Organizations are constantly at risk of crisis exposure, and a crisis communications plan is critical in the event of negative press. SGS works with clients to establish a plan that includes advanced message development, analysis and countermeasures. Our experienced experts build preventative plans and assist when a crisis hits. The best defense is a strong offense when it comes to crisis prevention.

Op-Eds

Our approach to media is multifaceted and a key component is to get our client’s opinion unfiltered into the conversation. Steeped in the issues of our clients, SGS will research, write and place op-eds. Opinion leaders and lawmakers rely on the age-old respected opinion editorials. For this reason, we know how important it is at times to get your opinion written. SGS can write and place your op-eds.

Media Interviews

Our team has deep relationships with reporters and producers at media outlets in the U.S. and around the world. When the need arises, we will secure media interviews with targeted outlets or represent you as a spokesperson.

Media Training

Preparing our clients for media training strengthens their ability to persuade in interviews. Our media and communication training sessions will focus on preparing the client for a variety of settings and to perform effectively in the face of intense media scrutiny and for policy-driven interviews.